Webinar on MAY 7
The OBO Approach: Automating Global
Catalog Production
Across 40 Subsidiaries
WHEN?
Thursday, May 7, 4:00 p.m. (English, CEST)
PREFER GERMAN?
REGISTER NOW 👇
Webinar on MAY 7
The OBO Approach: Automating Global
Catalog Production
Across 40 Subsidiaries
WHEN?
Thursday, May 7, 4:00 p.m. (English, CEST)
PREFER GERMAN?
REGISTER NOW 👇
OBO Bettermann has transformed its international catalog production – from decentralized, inconsistent processes to a fully automated, centrally controlled publishing workflow across 40 subsidiaries and 28 languages.Â
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In this webinar, Thilo Hellmann, Head of International Marketing Services at OBO, and Kerstin Karge, Product Data Manager at OBO, will share first-hand insights into how they tackled challenges such as managing multiple catalogs with hundreds of pages, varying product assortments per market, and ensuring a consistent brand appearance.Â
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Together with Kai Warmus, Director of Professional Services at ATAMYA, and Serge Salomon, Senior Consultant at InBetween, they will demonstrate how the integration of ATAMYA PIM as a central data source and InBetween’s automated publishing solution enables a future-proof setup – combining centralized control with local flexibility while significantly reducing production time.Â
REGISTER NOW 👇
Your key takeaways :
- Best practice: how OBO simplifies global product communication
- The tech setup: how ATAMYA PIM and InBetween work together to enable future-proof publishing
- Speed to market: from structured data to the final catalog in just minutesÂ
- Brand consistency: combining editorial and dynamic product content for a consistent global brand experienceÂ
- Scalability: simple and reliable handling of updates and international requirementsÂ
Want to see how a leading manufacturer of installation systems for electrotechnical infrastructure ensures consistent product communication and a seamless customer experience across all markets – while scaling catalog production efficiently and with full control?
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Speakers Spotlight:​
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About ATAMYA
ATAMYA is a modern solution for efficiently managing product data. It enhances the product experience at the point of sale (POS) and streamlines e-commerce workflows. With our native cloud-based platform for Product Information Management (PIM), you can easily manage, update, and maintain product information for distribution across both online and offline sales and marketing channels. Thanks to an industry-agnostic, multi-domain approach, it allows flexible management of various data areas to accurately reflect complex business processes. Our modular microservices architecture is designed to scale with your business and can seamlessly integrate with a wide range of systems via a REST API. ATAMYA Product Cloud is Composable Commerce-ready, built for AI optimization, and highly customizable to meet diverse business needs.
About InBetween
InBetween Deutschland GmbH, a global leader in digital publishing solutions, has been at the forefront of product and brand professionalisation for more than 20 years. Our software automatically creates catalogs, sales folders, price lists, datasheets, and more, all based on your latest product data. This saves you significant and measurable time and costs, while increasing the quality of your output documents by reducing manual errors. Our solution offers both fully or partially automated publications, personalised for different customer segments, in a variety of output formats and languages suiting your company.
