Sonderpreis Baumarkt, Germany’s fastest-growing DIY and hardware retail chain, is known for its attractive discount prices and bulk offers — such as screws and bolts sold by the kilo. With over 350 locations nationwide, the company relies on its weekly promotional magazine to showcase offers and seasonal products — a key marketing tool driving both in-store and regional engagement.

As the product range and number of stores grew, producing these magazines became increasingly complex. Product data was spread across multiple systems without a single source of truth, forcing designers to manually compile text, images, and layouts in Adobe InDesign — a slow, error-prone, and fragmented process.

With consulting support from dotSource, Sonderpreis Baumarkt implemented Akeneo PIM and InBetween’s data-driven publishing solution to centralise product information and optimise publishing workflows. InBetween’s InDesign plugin connects directly to live product data, automatically building layouts from predefined templates while product information updates from the PIM flow instantly into the designs.

The result: significantly faster production, higher data quality, and greater creative freedom. By automating repetitive tasks and ensuring accurate, up-to-date content, Sonderpreis Baumarkt now produces marketing materials more efficiently and delivers a consistent, engaging product experience across all channels.