80% Faster POS
Production Through Automation
“We didn’t want to burden the graphic design team with unnecessary change. The fact InBetween could connect with Adobe InDesign was a game-changer. It meant we could keep our way of working: maintaining high standards of design and our usual work process.”
Lisa Zeißner
Junior Brand Manager, ARTDECO
“The benefits of using InBetween are huge. What once seemed like an overwhelming task has been streamlined and automated. We have achieved the ideal balance of speed, control, and efficiency. Based on this experience, we plan to take things further by expanding our use of templates.”
Lisa Zeißner
Junior Brand Manager,
ARTDECO
“In summary, we are very grateful for the implementation — especially considering the time savings and the level of detail achieved, exactly as we had envisioned. We experienced hardly any design limitations thanks to InBetween. Instead, processes were streamlined where necessary, while all elements were retained and implemented as before. The collaboration was also very good. Communication worked extremely well, and we truly appreciated that.”
Lisa Zeißner
Junior Brand Manager,
ARTDECO
Real Business Impact:
- Measurable Efficiency and Time Savings
The creation of all label inserts (EAN and advertising) has been accelerated by 80%, significantly reducing manual effort. Automated data integration also minimized the need for extensive manual proofreading and multi-stage review cycles. - Automated Multilingual Publishing
POS materials for 12 languages are now generated automatically from centralized Akeneo PIM data, eliminating repetitive manual layout work for each market. - Improved Data Quality and Reliability
Automated integration of prices, EANs, barcodes, and product information significantly reduced manual errors and ensured always up-to-date retail communication. - Full Creative Freedom
By integrating directly with Adobe InDesign, ARTDECO maintained its established creative workflow and high design standards while benefiting from automated publishing processes. - Scalable Retail Execution
The new workflow enables ARTDECO to efficiently manage POS communication across more than 14,000 points of sale worldwide while supporting future international growth.
By implementing the InBetween Solution, ARTDECO transformed a fragmented, highly manual POS production process into a centralized and automated publishing workflow. What once required extensive manual effort, repetitive localization work, and multiple review cycles is now a fast, reliable, and scalable process driven by live product data.
The combination of automation, multilingual publishing, and seamless Adobe InDesign integration enables ARTDECO to maintain the high visual standards expected from a premium cosmetics brand while significantly improving operational efficiency and data accuracy.
With a future-proof publishing workflow in place, ARTDECO is now ideally positioned to further scale international retail communication and support continued global growth with confidence.
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