Automated Catalog
Production with Direct Data Flow into InDesign
WERO optimized catalog production with
InBetween Database Publishing Solution
WERO is a leading German company specializing in first aid, skin protection, hygiene, and occupational safety products. In an industry where delivering accurate and up-to-date product information to end users is critical, WERO faced challenges producing its detailed catalogs using manual processes in Word and Adobe InDesign.
WERO produces a separate data-rich catalog for each of its business areas — the largest one spanning over 200 pages. Some products include up to 200 attributes, which are presented not only through text and images but also in well-structured, complex tables. This manual approach was slow, error-prone, and inefficient.
To improve efficiency and data accuracy, WERO adopted Akeneo PIM alongside the InBetween Solution for automated, data-driven publishing. This powerful combination automates the entire publishing process: product data — including complex attributes, tables, and regulatory details — is automatically and directly fed into Adobe InDesign from the data source.
As a result, WERO now generates and updates catalogs and magazines automatically within seconds, ensuring consistent, compliant, and brand-aligned documents at all times for both print and digital channels.
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“By connecting Akeneo and InBetween directly to InDesign, we eliminated countless manual steps. Product attributes, tables, and even compliance data flow perfectly into the layout – updated in seconds, not days. It’s not just faster. It’s bulletproof.”
Sebastian Schlopies
Artdirector Digital Solutions, WERO
Key Benefits
- Product data flows directly into InDesign — no tool switching required.
- Catalogs update instantly when changes are made in Akeneo PIM.
- Accurate, always up-to-date product information across all output channels.
- Regulatory details like DIN measurements are reliably maintained.
- Automation saves significant time and costs, allowing designers to focus on creative work.
WERO’s catalog production is a critical part of their communication with clinics, care facilities, and rescue services.
When lives depend on accurate, accessible product information, there is no room for delay or error.
Thanks to the integration of Akeneo and InBetween, WERO now produces catalogs faster, more precisely, and with far less manual effort—across all business areas and channels. Product data is always up to date, visually consistent, and meets the highest regulatory standards.
Efficient. Reliable. Life-critical. Powered by InBetween.
Discover all the details in the full success story 👇
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